NIAB - National Institute of Agricultural Botany

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Our approach to social media


The corporate social media accounts are managed by the NIAB Communications team and key project staff, on behalf of the wider NIAB community.

We post content that adds value to our followers and that promotes NIAB, our people, products and services. If you follow us, you can expect tweets covering a range of subjects such as:

  • News, announcements and media coverage
  • Vacancies
  • Links to employee content such as blogs, visits, on farm initiatives,  glasshouse and lab activities and project updates to name a few
  • Open events and training days
  • Agronomic / technical updates
  • Invitations to provide feedback
  • Videos and online content


Availability
We update and monitor our social media accounts from 08:30-17:00, Monday to Friday and on an ad hoc basis over evenings and weekends.

Twitter
Our accounts are: @niabtag, @emrcomms, @artstraining, @innovationfarm1 and @InnovationHub1

Following
We do not automatically follow new Twitter followers, and being followed back does not imply endorsement of any kind.

@Replies and direct messages
NIAB supports collaboration and we actively engage in conversation with other Twitter users. We cannot however guarantee to reply to all messages, although we will engage in conversation wherever possible.

All @Replies and Direct Messages are read and will be passed on to the appropriate party to offer them the opportunity to engage.

Our use of Twitter offers an immediate way of connecting with us, but is an addition to our other contact details, which should be considered the route for official correspondence.

NIAB Blogs
NIAB blogs are written by employees and other contributors and are not moderated at a corporate level, so you can expect a variety of topics and opinions within them. Personal views do not necessarily reflect those of the Company.

You can expect us to adhere to our blogging code of conduct outlined below:

  • We will endeavour to engage in open and honest conversations with our readers
  • We will endeavour to correct any misinformation in our blogs in a timely fashion.
  • We will not delete posts unless they violate our policies.
  • We will attribute quotes, sources or inspiration for our blogs unless the source has requested anonymity.
  • We will not comment on information which is sensitive to NIAB or our partners, employees, our customers and affiliates.
  • We would ask you to consider what information you share on our blogs — any personal information you share on a blog, of either yourself or others, is available for the world to see.